Online Clothing Store Set Up

When you think of online shopping, there’s a very good chance that the kind of product that first comes to your mind is clothing. This isn’t surprising at all: indeed, it’s a testament to the omnipresence of clothing stores and clothing-related ads online. Not only are clothes a necessity, but they’re also the most visible way we have of expressing ourselves, which is something most of us love to do. As a result, most of us take a lot of interest in the clothes we wear.

This also means that clothing is an excellent choice of product to sell if you’re thinking of starting an online store. Some additional characteristics that make this market attractive are:

1. a high growth rate
2. the large number of variations, niches, and price points within this category.
3. the relatively low initial investment needed.
4. the fact that no special skills are necessary to get started.

The main steps to get an online clothing store up and running

Starting an online store is exhilarating, but it’s also bound to come with a set of challenges. This doesn’t mean, however, that getting your online business off the ground has to be complex or convoluted. We’ve broken down the process of launching an online clothing store into just five main steps, which cover everything from ideation to promotion:

1. Choose your business model.
2. Pick your niche.
3. Get your products/designs made.
4. Set up an online store.
5. Market your store.

Choose your business model

Here, ‘business model’ refers to the actual manner in which you create or obtain your products, and hence generate value for your customers. In the online clothing market, there are three main business models that you can consider, depending on your skillset, budget, and goals:

• Design and make your own apparel.
• Resell apparel made by third parties.
• Print-on-demand and dropshipping.

Pick your Niche

Although the online clothing market is vast and still growing, it’s also extremely competitive. With customers spoiled for choice and behemoths like Amazon and Flipkart often offering deep discounts, online store owners absolutely must go the extra mile to attract and retain customers. One of the simplest but most impactful ways to do so is to be a specialist instead of a generalist.

In other words, you need to go all in on a niche. But how do you decide which one?

Well, to begin with, let’s rule certain specific niches out: you should keep away from anything that you know to be or is likely to be copyrighted, such as designs depicting comic book or TV show characters.

Ideally, the niche you focus on should be something that you personally care about and are interested in. However, while this is certainly an ideal to strive for, it may not always be practically possible.

In terms of what makes sense from a business point of view, you want to mainly aim for a niche that is demonstrably popular and that sells well. One of the best tools to find such niches is the Meta Ad Library, which is a compilation of all the ads put up on Facebook and Instagram in the recent past.

Get your products/designs sourced/made

It’s at this stage that your ideas and plans will finally start to turn into concrete reality. The process you’ll follow to source your products or get them made will depend on your business model.

Set up an online store

Now that your products are ready to be shipped out the moment an order comes in, it’s time to focus on building your online store. While there are several free as well as paid platforms that allow you to create an online store, we’ll take a look at the steps needed to create and set up a Shopify store.

Step 1 : Start by creating an account on Shopify. Once you enter your brand name, your store will be assigned a temporary domain name of the form ‘www..myshopify.com’.

You can change this domain name later by buying a domain name of your choice from a domain registration service such as GoDaddy.

Step 2 : Customize the visual aspect of your store: pick a theme, decide which page elements to show or hide, and add a logo for your store. You can get a logo made using the freelancer platforms or you can make it yourself in Canva. There are also several free logo makers online, such as the Adobe Express logo maker.

Step 3 : Make sure to add certain essential textual components to your store, such as a Privacy Policy, a Terms and Conditions page and an About Us page.

Step 4 : It’s now time to start adding products to your store. At this point, there are two ways you can do so: if you’re working with a POD or dropshipping service provider, then you’ll need to use that provider’s app to add your products; otherwise, you’ll have to add them manually in your Shopify dashboard.

Market your store

Now, understandably, simply launching your store isn’t going to be enough to start bringing in some customers. For that, you’ll need to start getting the word out about your store. In the world of ecommerce, there are certain standard marketing practices that everybody learns to adopt quite early on. These include:

1. Social Media Marketing
2. SEO + CRO
3. Online ads

To start your online clothing business with a great store setup connect with us now on sales@edreamztech.com

This might seem a little bit difficult for a beginner. This is where Edreamz Technologies comes into picture. We offer the entire setup of the store on shopify starting at affordable prices of 800 USD. Just let us know your business model & niche of products that you wish to deal in & leave the rest of the process to us. We will give your business a strong foundation & you will watch your business grow in a few days. So hurry up & click here to connect with us on sales@edreamztech.com