Create discount codes in Shopify Store – Part 3

Create a Buy X Get Y discount

Buy X get Y promotions are a popular way to incentivize new customers to buy your products and to reward loyal customers. You can use them to increase your sales and profits and to sell slow moving inventory.

For example, suppose that your promotion offers customers a free hat when they purchase any T-shirt. With Buy X get Y promotions, you can offer customers one free hat for the whole order, or you can offer them one free hat for each T-shirt included in their order.

You could also create a discount that offers the free hat when the customer spends a specified amount of money.

You can create an automatic discount for buy X get Y promotions.

Steps for Desktop

1. From your Shopify admin, go to Discounts.
2. From the Discounts page, click Create discount.
3. In the Discount code section, enter a name for the new discount code, for example, “buyonegetonefree”. To generate a random discount code, click Generate code.
4. In the Types section, select Buy X Get Y.
5. In the Customer buys section, configure the following settings.

• Choose Minimum quantity of items or Minimum purchase amount.
• Set the number of items that the customer must buy or the amount of money that the customer must spend to be eligible for the discount.
• In the Any items from section, choose whether you want to include products or collections as the qualifying items.
• Use the search field or the Browse button to add products or collections to the promotion. If you want to remove a product or collection from the discount, then click X to delete it from the list.

6. In the Customer gets section, configure the following settings.

• Set the quantity of items that the customer must add to their cart to get the discount.
• In the Any items from section, choose whether you want to include products or collections as the discounted items. If the product or collection is the same as the one set in the Customer buys section, then the lower-priced item that the customer chooses is the item that the customer gets at a discount.
• Use the search field or the Browse button to add products or collections. If you want to remove a product or collection, then click X to delete it from the list.
• In the At a discounted value section, choose the discounted value that customers receive when they buy the set number of items. If you want to offer a percentage discount, then select Percentage and enter a rate. If you want to offer items for free, then select Free.
• Optional: Check Set the maximum number of uses per order and then enter the maximum number of times that this promotion can be applied to an order.

7. In the Customer eligibility section, select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.
   1. Use the search field to choose the individuals or groups that you want to receive the discount. Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer’s phone number.
   2. To remove an individual customer or group of customers from eligibility for a discount, click the X next to the customer’s or group’s name.
8. If you want to limit discount usage, then check one of the options in the Usage limits section:
   1. Limit number of times this discount can be used in total lets you set a total number of times that a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   2. Limit to one per customer tracks a customer’s email address or phone number to limit the discount to one use per customer. This only applies to fixed value discounts.
9. In the Active dates section, configure the following settings.
   1. Use the calendar to set the start date for the discount.
   2. If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount will end.

If you don’t choose an end date for your discount, then it doesn’t expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

10. Click Save discount code.

Your new discount will appear in the Discounts tab in your Shopify admin. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Steps for iPhone

1. From the Shopify app, go to Store > Discounts.
2. From the Discounts page tap the ‘+’ button.
3. Tap Discount code.
4. In the Discount code section, enter a name for the new discount code, for example, buyonegetonefree. To generate a random discount code, tap Generate code.
5. Tap Discount type, then select Buy X Get Y from the drop-down menu.
6. In the Customer buys section, configure the following settings.
   1. Tap Minimum quantity of items or Minimum purchase amount.
   2. Set the number of items that the customer must buy or the amount of money that the customer must spend to be eligible for the discount.
   3. In the Any items from section, choose whether you want to include products or collections as the qualifying items.
   4. Tap Add, and then select the products or collections to add to the promotion. If you want to remove a product or collection, then deselect it to delete it from the list.
7. In the Customer gets section, configure the following settings.
   1. Set the quantity of items that a customer must add to their cart to get the discount.
   2. In the Any items from section, choose whether you want to include products or collections as the discounted items.
   3. Tap Add and select the products or collections that the customer must add to their cart to get the discount. If you want to remove a product or collection, deselect it to delete it from the list.
   4. In the At discounted value section, tap Percentage if you want to offer a percentage discount or tap Free if you want to offer items for free.
   5. If you’re offering a percentage discount, then enter a value.
8. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:
   1. Limit number of times this discount can be used in total lets you set a total number of times that a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   2. Limit to one per customer tracks a customer’s email address or phone number to limit the discount to one use per customer. This only applies to fixed value discounts.
9. Tap Active dates to set the start date for the discount. If you want to set an end date for the discount, then enable Set end date and use the end date calendar to choose when the discount will end.
   1. If you don’t choose an end date for your discount, then it doesn’t expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.
10. Tap Save to create the discount.

Your new discount will appear in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Steps for Android

1. From the Shopify app, go to Store > Discounts.
2. From the Discounts page tap the ‘+’ button.
3. Tap Discount code.
4. In the Discount code section, enter a name for the new discount code, for example, buyonegetonefree.
5. Tap Discount type, then select Buy X Get Y.
6. In the Customer buys section, configure the following settings.
   1. Tap Minimum quantity of items or Minimum purchase amount.
   2. Set the number of items that the customer must buy or the amount of money that the customer must spend to be eligible for the discount.
   3. In the Any items from section, choose whether you want to include products or collections as the qualifying items.
   4. Tap the ‘+’ button, and then select the products or collections to add to the promotion. If you want to remove a product or collection, then deselect it to delete it from the list.
7. In the Customer gets section, configure the following settings.
   1. Set the quantity of items that a customer must add to their cart to get the discount.
   2. In the Any items from section, choose whether you want to include products or collections as the discounted items.
   3. Tap the ‘+’ button and select the products or collections that the customer must add to their cart to get the discount. If you want to remove a product or collection, deselect it to delete it from the list.
   4. In the At discounted value section, tap Percentage if you want to offer a percentage discount or tap Free if you want to offer items for free.
   5. If you’re offering a percentage discount, then enter a value.
8. Optional: Tap Set the maximum number of uses per order and then enter the maximum number of times that this promotion can be applied to an order.
9. Tap Customer eligibility and select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.
   1. Tap ‘+’ and select the customers or groups of customers that you want to apply the discount to, and then tap ✔ to save your changes.
   2. Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer’s phone number.
   3. To remove an individual customer or group of customers from eligibility for a discount, tap the pencil icon and deselect the customer or group of customers.
10. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:
    1. Limit number of times this discount can be used in total lets you set a total number of times that a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
    2. Limit to one per customer tracks a customer’s email address or phone number to limit the discount to one use per customer. This only applies to fixed value discounts.
11. Tap Active dates to set the start date for the discount. If you want to set an end date for the discount, then enable Set end date and use the end date calendar to choose when the discount will end.
    1. If you don’t choose an end date for your discount, then it doesn’t expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.
12. Tap ✔.
    1. Your new discount will appear in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

To be continued…